China’s largest dairy producer – Yili Group via its Liquid Milk Division – has collaborated with Sidel for packaging a new yogurt drink. The new PET bottle will package Yili’s new Changyi brand.
China has a growing demand for healthy drinks. The new brand from Yili is in tune with such demand that is intended to attract active, health-conscious consumers with growing expendable income.
China’s young population also prefers packaging designs that are convenient and easy to use. Sidel’s PET bottles for the new yogurt drink, therefore, features distinctive elements such as shape of the bottle’s base, as customers were searching for longer shelf-life and improved rigidity to avoid deformation during transportation.
Multiple tests were run to assess the performance of the bottle, before finalizing the best solution.
Sidel finalized the bottle design and new molds were manufactured for the two Yili production lines dedicated to the new yogurt range within three months.
The new range of yogurt drinks has already reached the market shelves and has received favorable reviews from local consumers.
Yili Group is engaged in processing and manufacturing of milk products, including ice cream, powdered milk, sterilized milk and fresh milk, and more.
More about PET bottling markets in Asia will be discussed at 7th PET Asia Outlook on 9-10 November, 2017 in Ho Chi Minh City.
For more information, contact Ms. Grace at firstname.lastname@example.org or call +65 6346 9147.