Beverages giant Coca-Cola along with its largest Latin American Bottler – Coca-Cola Femsa SAB has decided to purchase Unilever’s AdeS soy-based beverage business for about $575 million.
The new acquisition will significantly increase Coca-Cola’s footprint in South America – especially its non-soda drinks business.
AdeS has a large market share in the region that had a $284 million in sales in 2015. AdeS sells non-soda sells beverages that are a mix of fruit juice and soy across Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile and Colombia.
Once the takeover is completed, AdeS will be formally added to the non-carbonated beverage platforms that Coca-Cola Femsa and Coca-Cola share in its franchise territories, the Atlanta- and Mexico City-based companies.
Unilever is shedding assets in its embattled food business that has witnessed slowed growth in recent years due to a lack of innovation and declining demand. Earlier it sold off its brands such as Slim-Fast and Ragu. Unilever gains about two-thirds of the its food revenue from mature markets such as the U.S.
More about beverages and bottling market trends in South/Central America, Andean and Caribbean at CMT’s 5th SCAPET scheduled on 7-8 June, 2017 in Medellín, Colombia.
Contact Ms. Hafizah at email@example.com or call (65) 6346 9218 for more details about the conference.