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Mutalo Group customizes Beverages for Africa Markets

Published on February 1, 2017 by in PET News

Sub-Saharan Africa is the fastest-growing economic zone in the world. For 2016, its GDP is expected to grow at 4.5%, with a global GDP share estimated to be 4% in the next five years.

Among Sub-Saharan Africa countries, Kenya is one of the most promising economies with the potential to turn into a key regional investment hub.

Already there are investments in the country such as Polish beverages major – Mutalo Group Company that is launching its energy drink ‘Kabisa’. The name Kabisa is carefully chosen to tune into the local culture – as it is a Swahili name.

Tomsz Nowowiejski, Chief Executive of company feels that Kenya has an existing product gap for energy drinks for consumers and Kabisa is aimed to fill the gap. Kabisa is expected to be a drink that local Kenyans can identify with as it will be a customised brand for the African market.

Kabisa aims to tap the consumers who are ready to spend a bit more than the regular low-quality beverages that are currently available in the market.

Given that it is Mutalo’s first brand to enter the African market, Kabisa is also priced sensibly at an average of 70-80% of the price of other energy drinks in the market.

Other brands that Mutalo plans to introduce in the African market are: the Blessings London Style whiskey, Kabisa Cola, Kabisa Lemonte, Juisi Orange Juice, Razzle (Rum+coke), and Kabisa Orangite.

Tomsz Nowowiejski, Chief Executive, Mutalo Group will share further insights on its Africa Beverage Market Expansion, PET Production and Distribution’ at 18th MEAPET on 21-22 February, 2017 in Dubai.

Email Ms. Hafizah at hafizah@cmtsp.com.sg or call +65 6346 9218 for details about the event.

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